Brand and mobile product for an AI-powered social platform — where an AI concierge drafts, finds and summarises, and one live design system drives every screen.
Medeata launched into a social landscape that had gone passive — a place you scroll, not a place you make. The dominant platforms reward consumption; their creation tools put too many obstacles between an idea and publishing it, and none had brought AI meaningfully into the act of creating.
Shift people from passive consumers to active creators — with AI as the co-pilot.
That reframed everything. The north star became a product that feels like a creative studio, not a feed — and so the design system came first.
The system above is the foundation: tokens for avatars, stories and chips, a type pairing of Inter for the interface and Mea Culpa for personality, and radii and spacing fixed early so four screens could move as one.
Play with the real thing below — four connected screens, one live design system.
Make the AI feel like a co-pilot, not a gimmick.
The Concierge is the heart of it — tap the AI bubble and it offers to turn today's highlights into a post, draft copy, or summarise the feed. The interaction stays conversational, but every suggestion is a real, editable draft, never a black box.
Built as four connected, tappable screens over a live token library, the prototype let stakeholders feel the product before a line of production code — and gave engineering a system, not just mockups.
One design system, four screens, a brand with a pulse.